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The Apprentice Is Back on BBC One And Here Are The Brown Contestants

The Apprentice Is Back on BBC One And Here Are The Brown Contestants

Tuesday 25th September 2018

The Apprentice is back! Returning to BBC One at 9pm and airing weekly on Wednesdays from 3 October 2018, and available live and on-demand on BBC iPlayer.

This year's series sees sixteen budding entrepreneurs put through their paces by business heavyweight Lord Sugar as the search for his next business partner begins.

This year, the award-winning series will be bigger and better than ever, as Lord Sugar ups the ante right from the start and warns the candidates to "expect the unexpected". For his first challenge, Lord Sugar immediately sends the candidates abroad - with a strong word of warning ringing in their ears; "Remember, this is NOT a holiday".

The candidates come from a broad range of backgrounds; from Law, Tax and Arboriculture (tree surgery) to Fashion Design, Marketing and Sport. However, they all have one thing in common, a passionate desire to secure a £250,000 investment in their business plan and win a partnership with Lord Sugar.

Meet the brown candidates:

Daniel Elahi
Age: 28
Occupation: Owner, Lifestyle Brand
Lives: London

Daniel set up his business in 2017 and likens himself to Jordan Belfort, the main character in 'The Wolf of Wall Street', because of his entrepreneurial skills and lavish, party lifestyle.

He says: "I have the beauty and the brains, typically people only have one. I was blessed with both in abundance."

Jasmine Kundra
Age: 34
Occupation: Learning and Development Manager
Lives: West Midlands

Jasmine has built her career on training others to better themselves and develop their skills and says that she loves enabling and empowering people. She credits American philanthropist and life coach Tony Robbins as her role model and admires how he has built a global empire and success whilst also improving people's lives. Jasmine admits to being very stubborn and says she likes to get her own way, however aims to use her charm and charisma to see her through the process.

She says: "All is fair in love and war... and business is war."


Kurran Pooni
Age: 22
Occupation: Law Graduate
Lives: London

Kurran believes he has a keen creative eye and is confident that he'll cope well with 'managing egos'. He is inspired in business by his father who started his own airline. Kurran gets irked by people who are out for themselves rather than working collectively for the team and gets especially rattled by people who lie. He says that simply being himself will help him to breeze through the process.

He says: "I'll be honest, I don't eat, sleep, breathe business but I do eat, sleep and breathe success."

All photo credits: BBC